The road to a healthy, sober life is not always a quick and easy one. It requires a solid commitment of dedication, hard work, and more importantly finding the right addiction treatment center. In times past, these institutions would rely on referrals from other centers in order to take in new patients – those days are long gone.
Today, most people in need of such rehabilitation services will most likely perform a simple Google or Bing search for institutions that offer exactly what they need, then book appointments right from their mobile devices. That's why if you run an addiction treatment center, you need to make sure it is easily searchable and accessible at all times. Its online presence must be engaging and detailed enough to convince potential patients that your center is the right place for them. So how do you go about this? Here are some strategies to consider:
Search Engine Optimization (SEO)
It's one thing to have a website and another thing entirely for people to easily find it on a search engine’s results page. SEO is the process of improving your website so that it ranks better and higher in Google search results. This usually begins proper keyword research using platforms, like Google Keyword Planner or Moz tools to discover and map the different keywords that people use to research the addiction treatment industry. This makes it easier for your target audience to find you.
You will also want to focus on optimizing your website though intuitive designs, efficient HTML coding, embedded videos, compressed images, and more. This makes your site accessible and easy to navigate, creating a strong internet presence capable of attracting and converting new leads.
Content marketing expands the reach of your website and shows readers that you’re an authority in your niche. Using the keywords from your research, you will want to craft content that specifically caters to your target audience – potential rehab patients.
Focus on the quality of the provided information, not necessarily the quantity of a keyword phrase since the emphasis has shifted toward useful, original content that adds value within the industry. For instance, someone struggling with addiction may take to Google to learn about what going to rehab is like, or how to manage withdrawal symptoms. You can then write content that answers these questions and other common concerns.
This will not only provide much needed information, but will also help your website pages rank better whenever someone searches for a keyword that’s specific to your niche.
Optimized Local Listings
Getting listed on online local business directories and citation sites, such as Google My Business, Yellowpages, and Yelp is one of the most effective ways to reach local searchers. This way, your treatment center can easily show up in the results when potential clients perform location-based searches. Basically, they’ll see that your services are nearest to them, which makes it more attractive and convenient.
Want to start using these strategies?
The industry is getting more competitive each passing day, so it's time to adapt and get competitive. Keep in mind that creating and executing these strategies for your addiction treatment center is an ongoing process, and if done right, can get you more leads and patients. However, if you don’t have the time, expertise, or resources to it in-house, Addiction Marketing Agency can help.
Get in touch with us today by filling out our contact form. We are happy to discuss your needs and map out a custom solution to get you on the way to growing your addiction treatment center online.